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Why Slow and Steady Wins the Race: Agile CRM Implementation at Dynamic Specialties Group
At Dynamic Specialties Group, a successful CRM implementation is not just about choosing the right software solution or having the best technical team. Instead, we recognize that the human factor plays a crucial role in the success of any CRM project. That's why we have adopted an agile approach to CRM implementation that prioritizes building small, easily adoptable pieces over big, complex ones. This article will explain why a slow and steady approach to CRM implementation is the key to success.
The Honda Civic vs. the Porsche: An Analogy for Agile CRM Implementation
Imagine that you're a 16-year-old who has just received their driver's license. You have two choices of cars to drive: a Porsche or a Honda Civic. While the Porsche may be flashy and exciting, it's also big, fast, and complex. On the other hand, the Honda Civic may not be as glamorous, but it's reliable, easy to handle, and much more practical for a new driver. Which car would you choose?
The same principle applies to CRM implementation. While it's tempting to go for the flashy, all-encompassing CRM solution that promises to solve all your business problems at once, it's often not the best choice. Such solutions can be complex, overwhelming, and difficult to adopt, especially for employees who are not tech-savvy or resistant to change. In contrast, a CRM implementation that starts with small, easily adoptable pieces, like the Honda Civic, can help ensure success by minimizing the risk of failure and allowing for greater flexibility in adapting to feedback and evolving needs.
Agile CRM Implementation: Building Iteratively and Collaboratively
At Dynamic Specialties Group, we use the agile method to build CRM solutions iteratively and collaboratively. This approach breaks down the implementation process into small, manageable pieces or "sprints," each designed to deliver a specific set of features or functionalities. The team and stakeholders evaluate and review each sprint; feedback is used to refine the next iteration. This process is repeated until the entire CRM solution is complete.
The agile approach allows us to be flexible and adaptable, incorporating feedback from stakeholders and making adjustments as we go. By building the CRM solution in small, easily adoptable pieces, we can ensure that it's aligned with the needs of the business and the end-users. This approach also allows for greater transparency and collaboration between the project team, stakeholders, and end-users, promoting a sense of ownership and accountability.
Success through Adoption: The Key to CRM Implementation
At the end of the day, the success of any CRM implementation project depends on adoption. It doesn't matter how advanced or sophisticated your CRM solution is if nobody uses it. That's why we believe that slow and steady wins the race. By building CRM solutions iteratively and collaboratively, we can ensure that end-users are involved in the process and that the solution is designed with their needs in mind. This approach also allows for easier training and adoption, as end-users are more likely to embrace a CRM solution that's easy to use and aligned with their needs.
In conclusion, at Dynamic Specialties Group, a slow and steady approach to CRM implementation is the key to success. By using the agile method to build CRM solutions iteratively and collaboratively, we can ensure that the human factor is considered and that the solution is designed with adoption in mind. So, just like a 16-year-old driver should choose the reliable and practical Honda Civic over the flashy Porsche, businesses should choose an agile approach to CRM implementation that prioritizes adoption and long-term success.