--- title: Salesforce B2B Commerce Cloud vs. B2C Commerce Cloud (And How to Choose the Right One) description: Discover the difference between Salesforce B2B and B2C Commerce Cloud. Find out which platform fits your goals and how DSG simplifies your launch. image: https://dynaspecgroup.com/hubfs/Ecommerce_Image%2010.png --- ![Salesforce B2B Commerce Cloud vs. B2C Commerce Cloud (And How to Choose the Right One)](https://dynaspecgroup.com/hubfs/Ecommerce_Image%2010.png) # * Nov 14, 2025 5:22:05 PM | [Salesforce Partner](https://dynaspecgroup.com/crms-project-success/tag/salesforce-partner) * Salesforce B2B Commerce Cloud vs. B2C Commerce Cloud (And How to Choose the Right One) SHARE [mailto:?subject=Salesforce+B2B+Commerce+Cloud+vs.+B2C+Commerce+Cloud+%28And+How+to+Choose+the+Right+One%29&body=https%3A%2F%2Fdynaspecgroup.com%2Fcrms-project-success%2Fsalesforce-b2b-vs-b2c-commerce-cloudDiscover+the+difference+between+Salesforce+B2B+and+B2C+Commerce+Cloud.+Find+out+which+platform+fits+your+goals+and+how+DSG+simplifies+your+launch.](mailto:?subject=Salesforce+B2B+Commerce+Cloud+vs.+B2C+Commerce+Cloud+%28And+How+to+Choose+the+Right+One%29&body=https%3A%2F%2Fdynaspecgroup.com%2Fcrms-project-success%2Fsalesforce-b2b-vs-b2c-commerce-cloudDiscover+the+difference+between+Salesforce+B2B+and+B2C+Commerce+Cloud.+Find+out+which+platform+fits+your+goals+and+how+DSG+simplifies+your+launch.) ![Ecommerce_Image 10](https://dynaspecgroup.com/hs-fs/hubfs/Ecommerce_Image%2010.png?width=301&height=200&name=Ecommerce_Image%2010.png)You’ve probably heard Salesforce called the “#1 CRM in the world.” Fair enough—it earned that crown. But here’s a twist most people don’t expect: Salesforce is also a serious e-commerce heavyweight. Whether you’re selling sneakers to shoppers or supplies to other businesses, Salesforce has you covered with two powerful platforms—[**B2B Commerce Cloud**](https://www.salesforce.com/commerce/b2b-ecommerce/) and [**B2C Commerce Cloud**](https://www.salesforce.com/commerce/b2c-ecommerce/). So, how do you know which one’s your perfect match? Grab your coffee (or something stronger) and let’s decode this cloud rivalry together. ## *What Is Salesforce Ecommerce Cloud, Anyway?* Think of [**Salesforce Ecommerce Cloud**](https://www.salesforce.com/form/commerce/commerce-cloud-overview-demo/?d=7013y000002ExfXAAS&nc=7013y000002EyS0AAK&utm_content=7013y000002ExfXAAS&utm_source=google&utm_medium=paid_search&utm_campaign=21128504065&utm_adgroup=159738785266&utm_term=salesforce%20commerce%20cloud&utm_matchtype=e&gclsrc=aw.ds&gad_source=1&gad_campaignid=21128504065&gbraid=0AAAAAD4PnrOchv6ZoGAr0QOkNK7X8BmQn&gclid=Cj0KCQiAiKzIBhCOARIsAKpKLAOAFprJEUHAjfWQC9rIoVeez6MBmpRc12nx-tTeFxfsjaTfEGvVIpwaAtzDEALw_wcB) as your one-stop shop for running online sales across web, mobile, social, or even your brick-and-mortar store. It's intuitively designed to be user-friendly and easy to navigate, giving you the tools you need to succeed. It’s not a single product; it’s more like a well-run family business with two all-star siblings: - **Salesforce B2C Commerce Cloud**, born from Salesforce’s 2016 acquisition of *Demandware*, and - **Salesforce B2B Commerce Cloud**, introduced after Salesforce acquired *CloudCraze* in 2018. Both share a common DNA (powered by Salesforce CRM), but each serves very different purposes, and that’s where things start to get interesting. ***A quick note on platforms*****: **B2C Commerce Cloud (built on the former Demandware platform) is distinct from B2B and B2C Commerce, which run *natively on Salesforce Core.* Both connect to the broader [**Customer 360**](https://www.salesforce.com/news/topics/customer-360/) ecosystem, but their underlying tech stacks differ. ### [![ConnectWithDSGToday_CTA_Portrait_400Wx600H](https://no-cache.hubspot.com/cta/default/22610507/interactive-196572448599.png) ](https://dynaspecgroup.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKsAGbQasgQQhZCC1QX%2FBcin240XOL0HqYgQuXDHa7XhlA1kkdzNDZiwl7SgKTcUQLMo78FpyaRWeauFd80uz5OmUCay2SQkDBD5mIFqVf7rmcLPO92%2F%2FivSRGiFPjOS1U5h3v71Cl4D379KPWNxQj9NLwRpXu4pvOI8Twf8nHNUrSxHNVksoiKIO9QI42YvlHr2Oytmu1ts7EoIIc%3D&webInteractiveContentId=196572448599&portalId=22610507) A Quick Word on D2C Commerce There’s also a rising star in the Salesforce ecosystem: [**D2C Commerce (Direct-to-Consumer)**](https://www.salesforce.com/commerce/direct-to-consumer/). Built on the same Salesforce Core platform as [**B2B Commerce Cloud**](https://www.salesforce.com/commerce/b2b-ecommerce/), D2C Commerce empowers manufacturers, wholesalers, and industrial brands to sell directly to end customers—without abandoning their existing B2B operations. It bridges the gap between B2B and B2C, giving companies the power to launch sleek, consumer-style storefronts while keeping all their sales, service, and customer data unified inside the [**Salesforce Ecommerce Cloud**](https://www.salesforce.com/form/commerce/commerce-cloud-overview-demo/?d=7013y000002ExfXAAS&nc=7013y000002EyS0AAK&utm_content=7013y000002ExfXAAS&utm_source=google&utm_medium=paid_search&utm_campaign=21128504065&utm_adgroup=159738785266&utm_term=salesforce%20commerce%20cloud&utm_matchtype=e&gclsrc=aw.ds&gad_source=1&gad_campaignid=21128504065&gbraid=0AAAAAD4PnrOchv6ZoGAr0QOkNK7X8BmQn&gclid=Cj0KCQiAiKzIBhCOARIsAKpKLAOAFprJEUHAjfWQC9rIoVeez6MBmpRc12nx-tTeFxfsjaTfEGvVIpwaAtzDEALw_wcB). ## *B2C Commerce Cloud: Retail & Direct To Customer Royalty* If you’re selling directly to consumers—think fashion, gadgets, skincare, or coffee subscriptions—[**B2C Commerce Cloud**](https://www.salesforce.com/commerce/b2c-ecommerce/) is your showstopper. ### Why It Works - **With storefronts** using the [**Composable Storefront (PWA Kit)**](https://developer.salesforce.com/docs/commerce/pwa-kit-managed-runtime/guide/getting-started.html)**, B2C Commerce Cloud **offers a high level of adaptability and flexibility. This allows you to build a storefront that truly reflects your brand and resonates with customers, giving you a competitive edge in the market. - **Personalized recommendations** powered by [**Salesforce Einstein**](https://help.salesforce.com/s/products/einstein). - **Multi-store, multi-language, multi-currency support** for global reach. - **Promotions and flash-sale tools** to drive conversions. It’s the perfect blend of beauty and brains, but here’s the catch: it’s *technically complex*. You’ll often need custom development or architecture guidance (and that’s where a [**Salesforce partner**](https://dynaspecgroup.com/crms-project-success/want-better-roi-from-salesforce-heres-one-investment-that-pays-off-again-and-again) like [**DSG**](https://dynaspecgroup.com/) keeps your build on track). If that sounds familiar, check out our post on[***How We Scope a Salesforce Project at DSG (and Why It Actually Works)***](https://dynaspecgroup.com/crms-project-success/how-do-we-scope-a-salesforce-project-at-dsg-and-why-it-actually-works?utm_source=chatgpt.com). ## *B2B Commerce Cloud: Business Buying, Simplified* Imagine you’re a manufacturer, distributor, or wholesaler selling to other companies with bulk orders, contracts, and approval workflows. Welcome to [**Salesforce B2B Commerce Cloud**](https://www.salesforce.com/commerce/b2b-ecommerce/), part of the native Salesforce Core experience. ### Why It Fits - Handles **bulk orders, extensive catalogs, and complex pricing tiers.** - Supports **multi-tier buyer roles** (with approvals, budgets, and contract pricing). - Built ***natively on the Salesforce CRM data model***—no connectors required. - Enables **self-service portals** for quick reorders and order tracking. - Supports **headless commerce** via **B2B/D2C Commerce APIs and LWR (Storefront).** It’s everything your B2B sales team wished they had years ago—visibility, control, and automation in one unified platform. ## *B2B vs. B2C: What Matters Most to Your Customers * Here’s where things get psychological. - **B2C shoppers** want instant gratification—slick checkouts, recommendations, and one-click bliss. - **B2B buyers**, on the other hand, crave control—visibility into quotes, pricing, and approval flows. **Salesforce Commerce Cloud** provides for both sides. - ***B2C Commerce Cloud*** is built for delight, helping brands engage through emotion and design. - ***B2B Commerce Cloud*** is built for efficiency, helping businesses streamline every repeat purchase. Either way, both deliver **a customer experience that feels effortless.** ### Comparison: B2B vs. B2C Commerce Cloud Let’s break it down a bit further.  | **Feature** | **B2C Commerce Cloud** | **B2B Commerce Cloud** | | --- | --- | --- | | **Who you sell to** | Individual shoppers | Business buyers/accounts | | **Order types** | One-off purchases | Bulk & recurring orders | | **Pricing model** | Discounts & promos | Contract-based pricing | | **Buying journey** | Fast & visual | Structured, multi-step | | **Customization** | Super flexible, dev-heavy | Template-driven, faster launch | | **CRM integration** | Via connectors and Data Cloud | Native on Salesforce Core | ## *B2C vs. B2B Commerce Cloud: Which Is Best for Your Application? * Let’s play a quick round of “Who Wore It Best?” - **A lifestyle sneaker brand** → *B2C Commerce Cloud.* They live on style, storytelling, and seamless checkout. - **A global manufacturer** → *B2B Commerce Cloud.* They need contract pricing, multi-site buyers, and order automation. - **A hybrid auto-parts supplier** → Both! They sell wholesale *and* direct, unified through **Salesforce Ecommerce Cloud** integration. No wrong answers here—just the right strategy for your sales model. ## *Why Choose Salesforce Commerce Clouds? * Sure, you could run ecommerce on Shopify Plus, Magento, or BigCommerce—but none of them natively sync with your sales, marketing, and service data. **Salesforce B2B Commerce Cloud** sits right inside your CRM, which means your teams work from the same playbook. When an account places a bulk order, your sales rep sees it instantly. When a service case opens, your fulfillment team already has context. It’s a single source of truth that turns multi-channel chaos into omnichannel harmony. ## *Moving Forward with Salesforce Ecommerce Cloud* If you’re selling directly to consumers, [**B2C Commerce Cloud**](https://www.salesforce.com/commerce/b2c-ecommerce/) gives you flair, emotion, and scalability. If you’re selling to businesses, [**Salesforce B2B Commerce Cloud on Core**](https://www.salesforce.com/commerce/b2b-ecommerce/) provides structure, integration, and automation. If you’re doing both, unify your strategy with [**Salesforce Ecommerce Cloud**](https://www.salesforce.com/form/commerce/commerce-cloud-overview-demo/?d=7013y000002ExfXAAS&nc=7013y000002EyS0AAK&utm_content=7013y000002ExfXAAS&utm_source=google&utm_medium=paid_search&utm_campaign=21128504065&utm_adgroup=159738785266&utm_term=salesforce%20commerce%20cloud&utm_matchtype=e&gclsrc=aw.ds&gad_source=1&gad_campaignid=21128504065&gbraid=0AAAAAD4PnrOchv6ZoGAr0QOkNK7X8BmQn&gclid=Cj0KCQiAiKzIBhCOARIsAKpKLAOAFprJEUHAjfWQC9rIoVeez6MBmpRc12nx-tTeFxfsjaTfEGvVIpwaAtzDEALw_wcB) and let the CRM do the heavy lifting. And if you’re still unsure which cloud fits your business? No worries, that’s what we’re here for. [**Let’s connect, map out your strategy, and turn cloud confusion into cloud confidence—DSG style**](https://dynaspecgroup.com/contact)**.** **** ** [![ConnectWithDSG-CTA_Landscape](https://no-cache.hubspot.com/cta/default/22610507/interactive-196572448340.png) ](https://dynaspecgroup.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLBmTi5CbiTobeRGNHkt%2F7rmzbjBl66JeGkg48P6uXHf8puGZQi3JuI02Ge18CUoUVAfew4Ak3FOO%2Ff9zfH9rIk16uAbOJJcQErMKWhkrPbEU1mrK0tmxhZDszxKT6KXTQDFj6dyfZ2urnavowAUDBrwIb4mM4oGnKwjjf3G6tkql8QexXwMBDWHtFq1AgKWBRa3VX331NVVYUIXGI%3D&webInteractiveContentId=196572448340&portalId=22610507) ** ** ** ![Dynamic Specialties Group](https://dynaspecgroup.com/hs-fs/hubfs/favicon-2.png?width=70&name=favicon-2.png) ### Written By: Dynamic Specialties Group Dynamic Specialties Group (DSG) is a technology consulting firm focused on helping businesses get more value from their CRM platforms. With expertise in Salesforce, HubSpot, and CRM-driven business transformation, the DSG team works alongside organizations to streamline processes, improve efficiency, and build systems that scale. Drawing on real-world experience across digital transformation and workflow optimization, DSG shares practical insights to help teams work smarter, grow sustainably, and deliver better customer experiences. #### Recent Articles [![LEGO-style before-and-after scene showing a housing nonprofit moving from disconnected spreadsheets, emails, and reports to a centralized Salesforce platform for resident services, case management, programs, reporting, and community engagement.](https://dynaspecgroup.com/hubfs/ResidentialServices.png) ](https://dynaspecgroup.com/crms-project-success/how-housing-nonprofits-use-salesforce) **[How Housing Nonprofits Improve Resident Services with Salesforce](https://dynaspecgroup.com/crms-project-success/how-housing-nonprofits-use-salesforce)** [![A nonprofit boardroom meeting where executives review AI governance policies with an AI assistant, highlighting responsible AI and Salesforce governance practices.](https://dynaspecgroup.com/hubfs/AI-Governance2.png) ](https://dynaspecgroup.com/crms-project-success/nonprofit-ai-governance-salesforce-best-practices) **[AI Governance For Nonprofits](https://dynaspecgroup.com/crms-project-success/nonprofit-ai-governance-salesforce-best-practices)** [![Haunted Salesforce mansion illustrating technical debt before the Salesforce Summer ’26 Release, featuring Legacy Apex, broken integrations, unused validation rules, shadow IT, and temporary automations.](https://dynaspecgroup.com/hubfs/Summer26_Release.png) ](https://dynaspecgroup.com/crms-project-success/salesforce-summer-26-release-agentforce-ai-flow-automation) **[Salesforce Summer ’26 Release Is Here](https://dynaspecgroup.com/crms-project-success/salesforce-summer-26-release-agentforce-ai-flow-automation)** ## **You May Also Like [![Salesforce Sales Cloud: Streamline Your Sales Process and Boost Revenue](https://dynaspecgroup.com/hubfs/Hand%20with%20marker%20writing%20the%20text%20Customer%20Retention.jpeg) #### * Mar 3, 2023 2:56:31 PM | Salesforce * Salesforce Sales Cloud: Streamline Your Sales Process and Boost Revenue ](https://dynaspecgroup.com/crms-project-success/salesforce-sales-cloud-streamline-your-sales-process-and-boost-revenue) [![Salesforce Out Of The Box: Power Up Sales Cloud Without Customization](https://dynaspecgroup.com/hubfs/OutOfTheBox_Image%204.png) #### * Sep 23, 2025 12:16:19 PM | Salesforce * Salesforce Out Of The Box: Power Up Sales Cloud Without Customization ](https://dynaspecgroup.com/crms-project-success/back-to-basics-salesforce-out-of-the-box) [![Is Data Cloud & AI the Power Duo Salesforce Users Didn’t Know They Needed?](https://dynaspecgroup.com/hubfs/DataCloud-AI_Image%204.png) #### * Jun 27, 2025 4:44:56 PM | Salesforce * Is Data Cloud & AI the Power Duo Salesforce Users Didn’t Know They Needed? ](https://dynaspecgroup.com/crms-project-success/is-data-cloud-ai-the-power-duo-salesforce-users-didnt-know-they-needed) [Learn More ](https://www.example.com) ![](https://px.ads.linkedin.com/collect/?pid=4281058&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dynamic Specialties Group", "url" : "https://dynaspecgroup.com/crms-project-success/author/dynamic-specialties-group" }, "dateModified" : "2026-01-26T16:20:29.617Z", "datePublished" : "2025-11-14T22:22:05.000Z", "headline" : "Salesforce B2B Commerce Cloud vs. B2C Commerce Cloud (And How to Choose the Right One)", "image" : [ "https://dynaspecgroup.com/hubfs/Ecommerce_Image%2010.png" ], "mainEntityOfPage" : { "@id" : "https://dynaspecgroup.com/crms-project-success/salesforce-b2b-vs-b2c-commerce-cloud", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dynaspecgroup.com/hubfs/DSG%20Logo%20&%20Tagline%200621-2.png" }, "name" : "Dynamic Specialties Group, LLC" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Herndon", "addressRegion" : "VA", "postalCode" : "20171", "streetAddress" : "13800 Coppermine Rd, 1st, 2nd, 3rd Floor" }, "clientCount" : "20", "contactPoint" : { "@type" : "ContactPoint", "contactType" : "Customer Support", "email" : "joshua@dynaspecgroup.com", "telephone" : "+1-571-208-2527" }, "description" : "Dynamic Specialties Group LLC (DSG) specializes in rescuing failed Salesforce implementations by rebuilding trust, simplifying complexity, and ensuring long-term CRM success. 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